Anonymize

Anonymize

Anonymize and generate new identities in pictures

Replace real faces in your images with ultra-realistic, AI-generated identities. Say goodbye to blurring and pixelation without compromising visual quality.

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AI-based face editing and anonymization

Face
Replacement

Protect privacy by replacing identities in pictures.

Identity
Generation

Generate unique models with the help of AI.

AI Face
Editing

Edit face features, origin, age & hair style.

Consistent
Identity

Craft customized model personas
for your brand.

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EraseID is the AI face anonymizer that replaces

real identities with photorealistic, compliant faces. Maintain visual quality while achieving GDPR privacy standards.

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Trusted by landing innovators in Privacy and E-commerce

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Save money

Stop hiring models for countless photo shootings

Save time

Stop hiring models for countless photo shootings

Save effort

Stop hiring models for countless photo shootings

Learn about our AI tools

API
Integration

Access the full power of EraseID for high-volume, automated anonymization. Our secure, versatile JSON API is designed for seamless integration into your existing enterprise applications.

Learn about our AI tools

FAQ

Posting images with people on social media without their consent could violate their privacy rights. It’s essential to always respect individuals’ rights and interests. If you’re considering sharing pictures, the best approach is to obtain explicit consent or have them sign a release form. An excellent alternative to ensure privacy is to anonymize depicted individuals using EraseID. Always prioritize people’s privacy and rights when disseminating images online.

Pursuant to Art. 4(1) of the GDPR, personal data is data relating to an identified or identifiable natural person, whereby identifiability is deemed to exist if the information is not sufficient in itself to assign it to a specific person, but this is possible as soon as the information is linked to other information – for example, publicly accessible sources such as social media. Image data qualifies as personal data (cf. Art. 4 No. 1 GDPR) if a person depicted on it is recognizable” in the sense that it can be individualized, irrespective of mere data identity. Therefore, the individual characteristics of a person depicted – such as a conspicuous item of clothing worn in a certain context – may be sufficient to make him or her recognizable. Therefore, not every type of image processing is suitable to eliminate the recognizability of a depicted person. In the case of pseudonymized data, the reference to the person can be re-established. The decisive factor is that legally permissible, reasonably applicable means are available, by which is meant a reasonable or not unusual investigation effort. In the case of anonymized data, this is difficult for the person responsible to handle with reasonable effort.

Anonymizing an image means that the identifiable features of the individuals in the image have been removed or obscured to the point where they cannot be identified. While this may make it less likely for the individuals to be recognized, it does not necessarily eliminate the need for consent for commercial use. Even if an individual is not identifiable in an image, they still have certain rights to control the use of their likeness, such as the right of publicity or personality rights. In some cases, the law may recognize these rights even when the identity is removed, as it is the use of their likeness that is being commercialized, not just their identity.

A model release is a legal document that allows for the commercial use of an individual’s image. It provides legal protection and helps ensure compliance with laws and regulations such as GDPR. The release specifies usage rights, permissions, and provides identification and contact information. Obtaining the release is crucial for commercial photography and advertising. An alternative solution is to anonymize photos using a tool like EraseID, which can effectively replace real models with artificial, realistic ones.

Our model produces diverse, bias-free synthetic identities. Given the model’s vast parameter range, the chance of replicating an existing human’s identity is almost nil. While a generated face might have a slim chance of resembling a real person, users should evaluate each similarity individually.

You can upload JPG or PNG images up to 50 megabytes and a maximum resolution of 7,000 x 7,000 pixels. For higher resolutions or sizes, please contact our office to unlock this option.

De-identification makes personal data untraceable to individuals. EraseID detects and replaces faces and haircuts with algorithmically generated ones. Effective anonymization might bypass explicit GDPR consent. However, EraseID’s users must know and follow all relevant data protection laws.

We store your generated photos safely on third-party servers in the European Union. We keep them for 24 hours, unless you choose to retain them longer.

The API allows you to integrate EraseID software into your website, app, or workflow. It’s a simple HTTP-based interface with various options.